News

79% of consumers prefer to continue
receiving communications on paper

The new technologies have not kept the predominant role in many of the relationships between consumers and businesses. In fact, most of the Spanish prefer to receive their communications through a letter by mail, with the consequent generation of tons of paper to be made recycling channels.

A report by the Consumer Federation of Independent Members (FUCI) reveals that only 21% of Spanish consumers want the email to replace paper communications, while 79% choose the mail yet. Among the younger generation, generally more familiar with new technologies, acceptance of digital communications is broader. In particular, among those 18 and 35 dominate those who prefer to receive information only through the network, with a rate of 54% of the total. The percentage drops to 5% among those over 50 years.
 

Given the changing habits of many companies and institutions that increasingly are opting for the one hundred percent online communications, appears a new problem for the management of waste paper, the print button. In this sense, FUCI study reveals that eight out of ten cases when a company sends a statement, bill or ticket online, they finished in the tray of the printer output of the receiver. "76%", continues the study, "says that if you receive mail through Internet, print it anyway, either to check it out and then destroying it (30%) or for archiving (46%)". Only 22% would file on your computer without printing.
As a result of these circumstances, each Spanish consume each year an average of 170 kilograms of paper, according to the Spanish Association of Pulp and Paper (ASPAPEL).

Recycling stands as the main route out of the rough rates of production and consumption of paper and cardboard, a practice that has the growing awareness of individuals, companies and administrations. In Spain, the introduction of special containers for paper and paperboard and joint professional collection systems have enabled the country to be placed in the top group of countries that recycle.

With the recovery of 69% of paper consumed, Spain is next to Switzerland, Norway, Holland, Japan, Germany, UK, Austria and Canada as one of the most recycling countries. As a result, the annual recycling in Spain of five million tons of paper saves landfill space equivalent to fifty large football stadiums and a reduction in emissions by burning 4.5 million tons of CO2.