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Spain, like most European countries, has been affected by the international economic crisis. Nevertheless, the economic situation is also having positive effects: it is an opportunity for Spanish companies to redouble their efforts towards internationalization and the search for overseas customers.

In the last months, Publiverd has detected a significant increase in demand from its customers to submit their offer stands through participation in trade fairs abroad, especially in the European market and in countries like Germany, France and Italy. Following this trend is the willingness of Spanish companies to diversify its customer base and avoid problems such as unpayments among businesses, particularly acute in the domestic market.

Predicted by the International Monetary Fund (IMF), the Gross Domestic Product (GDP) will grow by 0.6% in Spain this year, compared to 2.5% of all advanced economies and 4.4% of the global economy. Other European markets, already left behind the recession last year, will grow stronger this year. Is the case, for example, of Germany, that will grow 2.2% this year, but also grow more than the Spanish economy France, with a GDP increase of 1.6%; Italy, with an increase of 1%, and the United Kingdom, which placed increased 2%.
The statistics also confirm that domestic firms are taking advantage of international growth to improve its economic performance. In this regard, exports last year grew by 17.4% to 185.799 € million, after having registered a fall of 15.5% over the previous year.

In France, a country that represents more than 18% of the demand for Spanish products abroad, growth in 2010 was 12.4%. Germany, second export market, increased its demand for Spanish products by 10.7%, and Portugal and Italy, occupying the third and fourth place in the ranking of customers in the Spanish economy, the demand rose by 14.7% and 25.8% respectively.

These figures led to Spanish companies to be more aware than ever of the need to sell their products and services in other countries, looking for those markets where they may have better prospects of success. Effectively present the products offered at key trade shows becomes the winning choice for companies, given the difficulties of the current situation, take appropriate measures for the future.