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Best European fairs

Best European fairs, according Publiverd

There are many attributes that should be fair to have a positive outcome for the exhibitors who usually have limited resources and must choose only the most productive options. Publiverd Stands, a leading marketing consultancy Publiverd center belonging to the Group, gives an overview of the main keys to a successful show and selects ten of the best rooms at the European level.

The fairs serve to link supply and demand and for those interested in the products of one sector to the latest developments raised by companies. However, the show can not succeed without a supportive environment, which is critical, experts say Publiverd, for several reasons. It is necessary for the city that hosts the show is equipped with an adequate hotel facilities and good transport links to both the exhibitor and the visitor to lose as little time as possible. Small cities should play other tricks, from the hospitality and fair treatment to modern facilities and innovative, to have successful fairs.

Thetraveling carnivals often achieve greater impact, although the cities chosen are crucial. As for the ideal frequency depends on each sector, which must adapt to their own nature: in fashion, for example, have a semi-annual collections, while in sectors such as agricultural machinery developments have a higher cadence.

In any case, trade shows often give better results, while those too large to small, force exhibitors to create eye-catching stands to not be hidden. Another key factor, especially at the present time, is the costs to be borne by exhibitors must be commensurate with the level of business achieved.

To choose themost productive fairs exhibitors, Publiverd described below for a selection that stands by division, are more attractive to exhibitors.

Best Shows:

Sector: Textile
Frequency: Annual
Next edition: January 2013
Location: Frankfurt (Germany)

The fair Heimtextil exhibitors concentrated in the furniture and home textiles from around the world. At its 41st session in January of this year, the fair attracted more than 73,000 visitors from 136 countries.

Sector: Construction
Frequency: Triennial
Next issue: 15-21 April 2013
Location: Munich (Germany)

With overhalf a millionsquare metersandnearly 3,300exhibitors, Bauma is oneof the largestfairs in the worldof machinery, vehiclesand equipment forconstruction.

Sector: Food
Frequency: Annual
Next issue: 15-18 February 2012
Location: Nuremberg (Germany)

Good diet Fair Europe's largest organic meets in February to more than 2,500 exhibitors, with strict admission criteria, and 45,000 visitors from over 130 countries.

Sector: Renewable energy
Frequency: Annual
Next issue: 13-15 June 2012
Location: Munich (Germany)

In 1991, members of five solar companies exhibited their innovationsat the first Intersolar trade fair, which has becomeone of the most important meeting places of solar and photovoltaic industry.

Sector: Food
Frequency: Biannual
Next edition: October 5 - 9, 2011
Location: Cologne (Germany)

Under theslogan Taste the future (try the future), Anuga is structured around ten areas, all linked to the sector of food and beverages. In its next edition, Italy will be the guest country.

Sector: Pharmacy
Frequency: Annual
Next edition: October 9 - 11, 2011
Location: Madrid (Spain)

Thetraveling exhibition CPhI Worldwide, which holds its next edition in Frankfurt (Germany), is one of the main meeting points for the pharmaceutical industry, with 28,500 visitors from 140 countries.

Sector: Medicine
Frequency: Annual
Next edition: November 14 - 17, 2012
Location: Dusseldorf (Germany)

Medica Fair annually shows the latest news, discoveries and advances in the medical sector. Inits next edition, number 41, Medica will display technology products, diagnostic, medical and publishing products, among others.
 

Sector: Consumer Goods
Frequency: Annual
Next issue: February 2012
Location: Frankfurt (Germany)

With over 4,500 exhibitors, the fair brings together all the news environment of the consumer goods sector, from the house hold sector to the furnishings and decor.

Industry: Technology
Frequency: Annual
Next issue: 23-27 April 2012
Location: Hannover (Germany)

Thetechnology fair Hannover Messe, brings together over 6,500 exhibiting companies from 65 countries in areas such as automation, energy and research.

Industry: Technology
Frequency: Annual
Next edition: 6-10 March 2012
Location: Hannover (Germany)

The digital world is given annually at CeBIT event, bringing together more than 4,200 companies led by groups such as HP, Motorola, Epson, Canon and Xerox.